About Good Apple
Small businesses ask a lot of their owners. Structure and clarity make that load manageable.
Good Apple helps owners see the whole picture, make better decisions, and build structure that supports the business as it grows or prepares for transition.
Our Approach
Our work starts with understanding how the business is actually operating today.
We look at the whole picture: how decisions are made, where responsibility sits, and how work moves through the business. This gives us a clear view of what’s supporting progress and what’s quietly getting in the way.
We don’t believe a proprietary approach, a business coach, or a new way of thinking will rescue a business. What actually helps is understanding the fundamentals and seeing how they’re working together in practice.
Our framework simplifies core operating principles so owners can understand the health of the system as a whole and make better decisions about what to change, build, or leave alone.
What We Believe
Clarity changes how businesses run
Many problems are structural
When a business feels heavy or chaotic, it’s often a sign that systems haven’t kept up with reality. Addressing the structure tends to remove more friction than pushing harder on people.
When owners understand what’s working, what isn’t, and why, decisions get simpler. Less guessing. Fewer reactions. More control over where time and effort go.
Good decisions are better than fast ones
Small businesses need support
Experienced thinking and solid management principles shouldn’t be limited to large companies. Small businesses benefit from practical insight that fits their scale and constraints.
Urgency can distort judgment. Clear priorities and reliable information make it easier to choose deliberately instead of reacting under pressure.
Our Values
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Owners need the ability to choose deliberately, not react constantly.
We build structure that gives people room to act with confidence. Clear priorities, reliable information, and defined roles make it possible to take ownership of decisions and move the business forward with intention.
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Good judgment includes more than data.
We respect pattern recognition, experience, and informed instincts. Our work balances practical tools with space for owners to trust what they’re seeing and sensing, especially when decisions don’t have perfect answers.
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Strong businesses aren’t built in isolation.
We value direct communication, shared responsibility, and relationships that make the work better. Community, for us, means working alongside people with clarity and respect, not performative connection.
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Businesses operate in seasons.
We design systems that can absorb change, adjust to demand, and support momentum without constant pressure. The goal is work that moves forward without requiring everything to be urgent all the time.
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Complexity should earn its place.
We focus on what actually matters and question anything that adds noise without improving results. Simplicity isn’t about cutting corners. It’s about making the business easier to understand and easier to run.
What We Do
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Full-Service Retainers
Ongoing support across leadership, operations, finance, people, and visibility. We work alongside owners to provide continuity, perspective, and follow-through as the business grows or prepares for transition.
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Projects
Defined, time-bound work that addresses a specific need. Projects are used to solve a clear problem, build a system, or strengthen a part of the business that’s limiting progress.
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Buying or Selling a Business
Support for owners preparing for an exit and for buyers stepping into new ownership. This work focuses on readiness, clarity, and decision-making before and during a transition.
HOW WE ARE DIFFERENTMost small businesses don’t need more input. They need better alignment.
Good Apple works across the entire business instead of in silos. We look at strategy, operations, finance, people, and visibility together, so decisions in one area don’t create problems in another.
We also don’t operate as a one-size-fits-all system or a personality-driven coaching model. Our work is grounded in core management principles and adapted to the realities of each business.
That means fewer handoffs, fewer mixed messages, and support that reflects how the business actually runs.
The result is a business that’s easier to manage day to day and easier to understand over time.
Our Clients
We work with small businesses across a wide range of industries and stages.
Our clients are experts in what they do. They understand their craft, their customers, and their market. What they’re often missing is the scaffolding that protects that expertise and allows the business itself to stay healthy over time.
Good Apple provides the structure and support of sound business practices layered over existing expertise. We help owners build the systems, clarity, and decision discipline that keep the business resilient as it grows, changes hands, or moves into a new phase.
Our clients are thoughtful leaders who want the business behind the work to be as strong as the work itself.
Good Apple grew out of a shared passion for making strong business support accessible to small business owners.
Brie came to this work after years of seeing how much infrastructure, capital, and advisory support sits behind corporate performance, and believing that level of rigor shouldn’t be reserved for enterprise companies.
Rochelle brings the perspective of a serial entrepreneur who has spent her career building and operating businesses from the inside, where operations serve as the bridge between financial discipline and healthy culture.
Together, they built Good Apple to offer thoughtful, whole-business support that helps small businesses work better, not harder.
Our Founders
Rochelle Lierz
Rochelle brings the lens of a serial entrepreneur who has spent her career building and operating businesses from the inside. She sees operations as the connective tissue between financial discipline and healthy culture, and has found her greatest success where structure supports people, not the other way around.
MANAGING PARTNER
Brie came to this work after years of seeing how much infrastructure, capital, and advisory support sits behind corporate performance. She believes small businesses deserve the same level of care, rigor, and perspective, and that building healthy businesses is one of the most meaningful ways to support communities.
MANAGING PARTNERBrie Bolopue
