Our Team

Brie Bolopue, Good Apple's Reputation & Reach lead. A woman with wavy, blonde and light brown hair looks at the camera with a slight smile, wearing a green jacket against a plain gray background.

Brie Bolopue

As our Managing Partner of Reputation & Reach, Brie provides senior leadership over how Good Apple is positioned, trusted, and chosen. She ensures visibility, demand, and business development are aligned with delivery reality, strategic direction, and long-term sustainability. Her work strengthens client outcomes through brand stewardship, exit planning, and disciplined brokerage execution rooted in clear narrative and sound judgment.

MANAGING PARTNER
Rochelle Lierz, Good Apple's Money & Metrics lead. A middle-aged woman with gray hair, smiling, wearing a black turtleneck sweater, leaning against a wall in a well-lit room.

Rochelle Lierz

As Managing Partner of Money & Metrics at Good Apple, Rochelle provides senior financial stewardship and decision support. She ensures growth, pricing, capacity, and transition decisions are grounded in accurate data, sound assumptions, and a clear view of risk and opportunity. Her work strengthens leadership and client decision-making through financial oversight, scenario planning, and exit-readiness analysis.

MANAGING PARTNER
Crystal Wilson, Good Apple's People & Productivity lead. A woman with shoulder-length brown hair and bangs, smiling and leaning against a white wall, wearing a teal long-sleeve shirt.

As Managing Director of People & Productivity at Good Apple, Crystal offers guidance on how teams are built, supported, and sustained. She ensures people systems, compliance, and role clarity align with strategic direction and long-term resilience. Her work strengthens decision-making and exit readiness by grounding growth and transition plans in organizational health, continuity, and realistic capacity.

MANAGING DIRECTOR

Crystal Wilson

Tessa Alves Fortes, Good Apple's Offering & Operations Lead. Portrait of a woman with shoulder-length brown hair, wearing glasses and a blue sweater, smiling against a plain white background.

Tessa Alves Fortes

As our Managing Director of Offering & Operations, Tessa provides senior leadership over how work is designed, delivered, and experienced. She ensures offerings, delivery systems, and client experience remain coherent, high-quality, and scalable as the firm grows. Her work strengthens execution and exit readiness by translating strategy into operational reality without compromising clarity or standards.

MANAGING DIRECTOR

How We Work with Clients

A woman with long dark hair, wearing a black apron and white shirt, is hanging a sign on a glass door that reads 'Welcome We Are Open Please Come In'.

  • We remove complexity and create structure that feels manageable.

  • You know who is supporting you and how the work is organized.

  • We show up consistently and help you move forward with clarity.

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